操纵Review被封店，申诉信

标签： 测评被封 亚马逊申诉 操纵评价申诉

分类： 亚马逊申诉模板

Hello,We recently contacted you about product review manipulation. Because you are still manipulating product reviews, you currently may not sell on Amazon.com. Funds will not be transferred to you but will stay in your account while we work with you to address this issue. If you have any open orders, please ship them.

 

当你收到这封邮件的时候，很遗憾的告诉你，你因为刷Review被亚马逊给封店了，那是不是这样就代表着Over了呢？

别灰心！及时申诉可以很大几率让你店铺回来！

第一封申诉信至关重要！

许多新手卖家在刷Review和做测评的时候，经常会因为操作不当导致账号被亚马逊警告或者店铺被封。

主要都是以下几种情况引起的：

1，刷Review的节奏不对，上Review的速度过快或者没有跟你的自然流量相匹配

2，买家账号不干净，被列入黑名单，导致卖家账号遭殃

3，IP地址关联

对买家账号而言:新注册的买家账号，付款以点券或者虚假信用卡付款、不是Prime 会员、IP污染或者不干净或刷好几单公用同一个路由器、VPN刷、买家账号高留评和高评价、买家账号购买行为异常，如购买产品习惯不符常理，时间差等等。

对卖家账号而言：发货都已自发货形式为主、订单和评价都来自这些买家账号、自发货的订单运单号和实际买家信息不能对应、新上listing，新品的转化率急剧变高，高到不正常，正常以10-20%左右。亚马逊对于新账号，第一次一般会给予宽大处理，当然取决于你的申诉水平，第二次就是挂账号，没的商量。。。辛辛苦苦三十年，一夜回到解放前。。。

以上这些行为都会让亚马逊系统盯上你，给予黄牌警告。

那我们正确的姿势是什么呢？

登录不同的买家账号时，切记要打开浏览器无痕模式，提前清理好浏览历史或者cookies。

卖家账号和买家账号的硬件设施和网络环境要分开。

买家账号的ip地址最好固定不要轻易换，如果经常切换ip地址，买家账号会每次弹出验证消息，而这种买家账号很容易被亚马逊盯上。

保证本土化的付款方式：当地银行信用卡或者国际信用卡，本国网银付款等等。

也可以使用远程VPS进行买家账号的登录，这样固定ip+固定买家账号，但是VPS的系统环境都已98或者20为主。

给老外华人下单的时候，提供产品关键词，通过搜索进行购买下单。提供类目，卖点，图片等让reviewer盲搜，然后下单。看了又看，多看同款产品的其他listing，同时要保证页面停留时间和页面动态，随后将相关有兴趣的产品同时加入到购物车，最后下单目标产品，或者隔日下单。

当然，最重要的还是要看留评率，如果你流量过低，那你只能人为的“制造”一些流量让你安全的上更多的review。

好了，回归重点，当店铺被封了，如何迎合亚马逊官方的胃口去写申诉信！

首先你需要明白申诉信必须包含的要点：

1，道歉，承认自己严重违反了亚马逊的政策

2，提供原因

3，亚马逊要求的信息：Review的途径，第三方平台网站，留评的买家账号，目前listing还存在的Fake review列表

4，未来的改善行动计划

以下是原创的完整申诉信，能极大的提高你的申诉概率！

 

Dear Seller Performance Team,

Thank you for informing us that our selling privileges have been removed because we manipulate product reviews. Any attempt to manipulate ratings, feedback, or reviews is prohibited.We profoundly realized that it is a very seriously wrong behavior violating Amazon policy. According to Amazon’s suggestion, we have made a complete and thorough investigation regarding the problem and actions to avoid similar violations again.

1. What reasons caused the issue:

Recently our company recruited some new sales employees for expanding our business scale on Amazon,however, we didn’t carry out a systematic and effective training regarding the Amazon policy for the new employees immediately. One new employee made a mistake and manipulated product reviews, which is prohibited by Amazon policies.

2.  Detailed information Amazon required.

(1) All methods we used to post or  obtain customer reviews.

(a) From the third parties who can provide the review service. We ask them to post the customer reviews.

(b) From emails the reviewers sent on Amazon. We received some emails from the reviewers who provided the customer reviews.

(2) Contact information for any third parties we engaged to obtain prohibited reviews.

http://www.xxx.com

(3) Identifying information for any customer accounts we or third party used to post prohibited reviews.

Attachments are the related customer accounts we used to post prohibited reviews.

(4) List of any prohibited reviews remaining on the Amazon site.

Attachments are the related prohibited reviews remaining on the Amazon site for your reference.

3. Actions we have taken to resolve the issue.

(1) Provide the remaining prohibited reviews and the information of the third party who posts prohibited reviews.

According to Amazon’s requirement, we have provided the remaining prohibited reviews and the information of the third party who posts prohibited reviews. We guarantee that the similar problem won’t happen again.

(2) Strictly inspect all our listings.

Once we received the notification that our selling privilege was removed, we checked whether all the other listings have the similar problem immediately. All the related products have been double checked and guaranteed that all the reviews are normal. We promise that all the listings don’t have the similar problem now.

(3) Strengthen staff training.

We will enhance Amazon policy training for the employees and make sure that every sales employees are clear aboutthe detailed policies on Amazon. Meanwhile, we have invitedsome experienced people to train our new sales employeesuntil they master all the related knowledge regarding Amazon policies in order to avoid such mistakes caused by human factors. In addition, for the future business on Amazon, we will not only seek for expanding the scale of sales on Amazon, but also make sure all the products comply with the Amazon’s polices. We believe that we can do it better with a professional, skilled, and expanded sales team.

(4) Improve our product quality to make sure that every customer can be satisfied and leave the positive reviews initiatively.

All our products have been checked by professional QC team to make sure that they are fully functional and as described. Meanwhile, we have strictly checked the supplier’s qualification. We timely change the supplier If the they are not qualified. We deeply realize that what we should do is to try our best to provide our mutual customers with the premium products and satisfactory after-sale service, rather than manipulate customer reviews.

4. Actions that we will take to ensure similar situation won’t happen again:

(1) Strictly check the listings before uploading on Amazon.

We have set up a special team for fulfilling our shop’s daily work in order to provide our mutual customers with a better shopping experience. All products must be double checked by the sales employees and the sales manager before uploaded on Amazon. Meanwhile, it is promised to completely put an end to the violation actions against the Amazon rule before a product is uploaded. We guarantee that all the products obey to laws and Amazon’s policies, all the reviews are normal and reasonable.

(2) Strickly check our employees qualification.

We will strictly check our employees qualification. We will timely change the employees if they are found not qualified to make sure that all our listings meet the requirements and policies on Amazon.

(3) Regularly check our listings and product reviews.

All listings and product reviews will be regularly checked to make sure that they all comply with the policies and requirements on Amazon. We guarantee that the similar problem won’t happen again.

(4) Timely check product reviews and improve our service.

(a) On one hand, customer service training on all aspects of product knowledge. Get familiar with the company's products and improve the effectiveness of the page description.

(b) On the other hand, check our emails, feedback and product review timely. Besides, send emails to our mutual customers regularly and get their feedback regarding our products and service. Reply customers messages within 12 hours and try our best to, conscientiously analysis the causes of the problem customers encountered, and providethem with a satisfied solution as soon as possible. We guarantee that the similar problem will not happen again.

(c) In order to provide our mutual customers with a better shopping experience, we guarantee that we will help them exchange the products for free under 1 year warranty.

(5) Implement the FBA plan for more and more listings.

In order to give our mutual customers a better shopping experience, we will use FBA service for more and more listings as soon as possible. We trust in Amazon's distribution capabilities and after-sales customer service capability. FBA can always win customers’ favor by timely delivery and courteous service.

(6) Improve communication with Amazon.

If we are not sure whether our behavior complies with policies on Amazon, we will actively contact with Amazon immediately and won’t blindly upload the products and manipulate product reviews again.

(7) Carefully learn and strictly obey Amazon’s policy.

We have carefully learned “Prohibited seller activities and actions” , and “Condition Guidelines” etc. Meanwhile, we will strictly obey Amazon’s policy. We guarantee that the similar problem will not happen again.

Amazon sets out the highest standards towards product quality and customer satisfaction and that is also what we are working for. It is necessary for each seller to createa better shopping environment together. As you know, we are a new seller; we will never do the similar violations again. Therefore, we will strictly obey the Amazon sales rule, try to maintain the good Amazon reputation in promoting Amazon to be the best shopping and sales platform

With the above improvements, we have full confidence that we can do it better and want to stay with Amazon’s business and grow together. We sincerely hope that you can give us an opportunity to improve and we will use our actual action to reciprocate our customers’ trust on us. We have confidence to do it better! Please let us know once you have received this email or if you have any further information you want us to provide.

Looking forward to hearing from you soon.

Thanks for your kind help and have a nice day.

Best Regards,

XXXXX