tpo-08 C2 A strategy for attracting customers

第 1 段
1.Listen to a conversation between a student and a business professor.
听一段学生和教授的对话。
第 2 段
1.So, Richer, what's up?
理查德，怎么了？
第 3 段
1.Well, I know we have a test coming up on chapters.
我知道咱们将有次考试，是关于第几章来着？
第 4 段
1.Chapter 3 and 4 from your text book.
教科书上的第三章和第四章。
第 5 段
1.Right, 3 and 4, well, I didn't get something you said on class Monday.
想起来了。周一课堂上讲的知识我有些地方不是很明白。
第 6 段
1.Alright? Do you remember what it was about?
是吗？你记得是关于什么的吗？
第 7 段
1.Yes, you were talking about a gym...a health club where people can go to exercise that kind of thing.
记得。你当时讲的是人们去健身俱乐部相关的事情。
第 8 段
1.OK, but the health club model is actually from chapter 5...so...
哦，但是这是第五章的内容，所以……
第 9 段
1.Oh, chapter 5? Oh so it's not...OK but I guess I still want to try to understand...
好的。第五章的话就不需要……不过我还是想知道一下。
第 10 段
1.Of course, I was talking about an issue in strategic marketing, the health club model.
当然。我当时讲的是战略营销，健身房模式，
2.I mean with a health club you might think they would have trouble attracting customers, right?
我的意思是健身房比较难以吸引客户是吧？
第 11 段
1.Well, I know when I pass by【经过；走过；逝去】 a healthy club and I see others people working out, the exercising, I just soon walk on by【轻轻走过】.
呃，反正我每次路过健身房的时候，尽管能看见一些人在健身，但是我不会驻足。
第 12 段
1.Yeah, there is that.
就是这样。
2.Plus, lots of people have exercise equipment at home, or they can play sports with their friends.Right?
另外，很多人在家也有健身器材，他们也可以选择和朋友一起运动。是吧？
第 13 段
1.Sure.
当然。
第 14 段
1.But nowadays in spite of all that, and expensive membership fees, health club are hugely popular, so how come?
但是现在尽管有这些因素的存在，健身房的会员费也很高，但是却仍然时下很是流行，那是为什么呢？
第 15 段
1.I guess that is what I didn't understand.
这个我就不明白了。
第 16 段
1.OK, basically they have to offer things that most people can't find anywhere else, you know quality, that means better exercise equipment, high-end stuff, and classes-exercise classes may be aerobics.
基本上他们需要提供其他多数人不能提供的服务和设施，比如质量，这就涉及了更好的健身器材、更高素质的员工以及一些健身课程，如有氧健身操。
第 17 段
1.I am not sure if I...ok I get it.
我不太确定……好了，我明白了。
2.Yeah，and you know another thing is I think people probably feel good about themselves when they are at gym.
我想还有一个方面就是人们在健身房的时候可能自身感觉更好吧，
3.And they can meet new people socialize.
他们也可以认识些人来进行社交。
第 18 段
1.Right, so health clubs offer high quality facilities, and also they sell an image about people having more fun, relating better to others and improving their own lives if they become members.
是的。所以说健身房提供了更高质量的设施。
第 19 段
1.Sure that makes sense.
同样，也立出了一个形象，就是人们在这里可以与他人更有趣的交流，而如果他们成为会员的话就会提升自身的生活水平。
第 20 段
1.Well, then, can you think of another business or organization that could benefit from doing this?
有道理。 呃，你还能想到其他因此受益的企业或组织吗？
2.Think about an important building on campus here, something everyone uses, a major source of information?
额…想想大学校园里的建筑，一些大家都使用的，信息的主要来源地？
第 21 段
1.You mean like an administrative building?
你是指行政大楼？
第 22 段
1.Well, that is not what I had in my mind.
我想的倒不是这个。
第 23 段
1.Oh, You mean the library.
噢，你指的是图书馆！
第 24 段
1.Exactly.Libraries.Imagine public libraries.
是的。想想公共图书馆，
2.There are information resource for the whole community, right?
能为整个社区提供信息来源对吗？
第 25 段
1.Well, they can be.But, now, with the internet and big book stores, you can probably get what you need without going to a library.
是的，但是现在网络普及，加上有很多大型书店，可能也无需去图书馆了。
第 26 段
1.That's true.So if you were the director of a public library, what would you do about that?
是的。那么假如你是公共图书馆的主任的话，你会怎么做呢？
第 27 段
1.To get more people to stop in【顺便访问；中途作短暂访问】?
让更多人的来图书馆。
2.Well, like you said, better equipment, maybe a super fast internet connection.
正如你说的，布置更好的设备，比如超快的网络，
3.And not just a good variety of books but also like nice and comfortable areas where people can read and do research - things that make them want to come to the library and stay.
不仅提供多种多样的好书，还要提供良好舒适的环境来供人们读书和研究。一切能让人们多来图书馆并在此停留的方法。
第 28 段
1.Great.
好极了。
第 29 段
1.Oh, and maybe have authors come and do some readings or, I don't know, special presentations - something people couldn't get at home.
噢，还可以邀请作者来做一些读书会或者特别演讲之类的，人们在家里是无法得到这些的。
第 30 段
1.Now, you are getting it.
现在你是彻底明白了。
第 31 段
1.Thanks, professor Wilkins.I think so, too.
谢谢威廉姆斯教授。我想是的。