Predicting purchase behavior from social media-www2013
1、Information
publication:www2013
author:Yongzheng Zhang
2、What
用社交媒体用户特征 预测用户购买商品类别(排序问题)
3、Dataset
facebook-ebay
4、How
input: facebook 用户特征(demographics, facebook categories,facebook likes, facebook n-grams)
output: 类别排序
method:每个类创建一个分类器/回归器,每个类预测值排序。论文中采用:NB,LR,SVM.
5、Evaluation:
baseline:popularity
NDCG,PK
6、Conclusion
讨论验证社交媒体数据是否和购买类别有关占了一定的篇幅。
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