SEO笔记：构建URL的15个SEO最佳实践

By: Rand Fishkin

原文链接：https://moz.com/blog/15-seo-best-practices-for-structuring-urls

#1: Whenever possible, use a single domain & subdomain

1.尽量使用简单的域名/二级域名

　　二级域名，子文件夹，301跳转的对比：Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday

#2: The more readable by human beings, the better

2.可读性越佳越好

　　比较：https://moz.com/blog/15-seo-best-practices-for-structuring-urls

　　　　   https://moz.com/blog/110001.php

#3: Keywords in URLs: still a good thing

3.关键字体现在URL中

#4: Multiple URLs serving the same content? Canonicalize 'em!

4.多个页面提供相同的内容？规范化他们！(有点难理解)

#5: Exclude dynamic parameters when possible

5.尽量排除动态参数（个人理解和第二点类似）

#6: Shorter > longer

6.短链接更可读。

#7: Match URLs to titles most of the time (when it makes sense)

7.URL和页面的title标签尽量保持一致。

#8: Including stop words isn't necessary

8.连接字符（ stop words (and, or, but, of, the, a, etc.)）不是必须的

#9: Remove/control for unwieldy punctuation characters

9.移除/控制难处理（不安全）的标点符号

Classification	Included characters	Encoding required?
Safe characters	Alphanumerics [0-9a-zA-Z], special characters $-_.+!*'(), and reserved characters used for their reserved purposes (e.g., question mark used to denote a query string)	NO
ASCII Control characters	Includes the ISO-8859-1 (ISO-Latin) character ranges 00-1F hex (0-31 decimal) and 7F (127 decimal.)	YES
Non-ASCII characters	Includes the entire “top half” of the ISO-Latin set 80-FF hex (128-255 decimal.)	YES
Reserved characters	$ & + , / : ; = ? @ (not including blank space)	YES*
Unsafe characters	Includes the blank/empty space and " < > # % { } | \ ^ ~ [ ] `	YES

* Note: Reserved characters only need encoding when not used for their defined, reserved purposes.

表格数据来自于：https://perishablepress.com/stop-using-unsafe-characters-in-urls/

#10: Limit redirection hops to two or fewer

10.减少重定向跳转

　　如果客户端请求A，实际重定向B，或者再次重定向C，客户端可以得到C，但是搜索引擎不会记录C页面的排名

#11: Fewer folders is generally better

11.减少子文件

#12: Avoid hashes in URLs that create separate/unique content

12:尽量避免使用URL #创建单独的url /独特的内容

　　#常用于追踪参数 e.g. someone.com/first-page#src=weibo

　　也有例外，见原文链接

#13: Be wary of case sensitivity

13.注意大小写

　　URL是区分大小写的，尽量小写。

#14: Hyphens and underscores are preferred word separators

14.破折号和下划线是首选词分隔符

　　很久以前，搜索引擎只把破折号作为分隔符，现在已攻克，破折号和下划线都是首选分隔符

#15: Keyword stuffing and repetition are pointless and make your site look spammy

重复的关键字并不会提高Page Ranking.