Story of Jerry Wang's Wechat subscription account

As an SAP Techinical Ambassador，Jerry is always willing to share his SAP expertise to various social medial channel. Being awareness of the fact that most local partners in China prefer to read blogs written in their mother language(Chinese), Jerry then applied a Wechat subscription account in December 2017 and started to write blogs in Chinese there till now.

(Wechat is not only a most popular mobile application in Asia with 1.1 billions active users per month, but also a platform nowsdays on top of which various so called "mini-program" can run )

So far there are totally 4673 persons who have subscribed Jerry's Wechat account, which means as soon as Jerry posted a new blog, it will automatically appear in their mobile phone.

An example of Jerry's blog list opened in Wechat application in mobile phone:

Those articles could be read both in mobile phone and in PC. Here is one example: the link which contains the total 87 SAP technical blogs published in Jerry's Wechat account written by Jerry and his colleagues in SAP Labs Chengdu:

And in Wechat, there are so called "discussion group" which behaves exactly the same as channels in Slack. People with same purpose or interest can choose to join a specific group and discuss there.

Here below are some examples, all of the members are SAP partners in China.

The highlighed number is the number of group members, and the text is the group title:

As Jerry is invited to several such groups, it's a very efficient way to push blogs to those partners who are mostly in need of them.

And here below is the admin UI of Wechat subscription account:

It provides powerful analytis dashboard which can easily give you rich statistics data in every dimension, such as for each article, how many followers have read it, forward it, click "like" button etc.

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