New Concept English three （26）

34w/m

54words

No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

During a radio programme,a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000

notes：

1广告深入人心

2饼干公司做广告营销：收购用户自制的饼干，10美元1磅。

3各种各样的饼干送到公司。最后有个重达2400磅的。

translation

没有人能避免受到广告的影响。就像我们对自己的好品味感到自豪一样，我们也不再自由地选择我们想要的东西，因为广告对我们有潜移默化的影响。在说服我们购买这种产品或产品的过程中，广告商已经对人性进行了深入的研究，并把我们所有的小缺点都分类了。

在一个广播节目中，一家饼干制造商曾经请听众烤饼干，然后送他们去工厂。他们提出要以每磅10美元的价格购买一名听众烘制的最大的饼干。对这场比赛的反应是巨大的。不久之后，各种形状和大小的饼干陆续抵达工厂。一位女士在独轮手推车上买了一块饼干。它重达500磅。过了一会儿，一个人带着一块饼干，占据了他的汽车的整个行李箱。所有的饼干都被仔细地称量。最大的是713磅。这似乎肯定会赢得这个奖项。但就在比赛结束前，一辆卡车来到工厂，用一种真正巨大的饼干，重达2400磅。一名大学生用了1000磅面粉、800磅糖、200磅脂肪和400磅各种其他配料来烘焙。由于太重，起重机不得不把它从卡车上取下来。制造商必须支付比他们预期的更多的钱，因为他们从学生那里购买了24000美元的饼干。

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