UTM & User Tracking Message

UTM & User Tracking Message

utm_source

https://marketingplatform.google.com/about/resources/linking-analytics-and-ads-solution-to-todays-marketing-challenges/?utm_source=google-growth&utm_medium=referral-internal&utm_campaign=2019-q3-gbl-all-gafree-analytics&utm_content=ga-hc-side-panel

UTM Parameters

# There are 5 parameters you can add to your URLs:

utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
utm_term: Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.

#  Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign-related information.

For example, you might use the following parameter-value pairs for your Summer Sale campaign:

utm_source = summer-mailer to identify traffic that results from your Summer Sale email campaign
utm_medium = email to identify traffic from the email campaign vs. the in-app campaign
utm_campaign = summer-sale to identify the overall campaign
If you used these parameters, your custom-campaign URL would be:

https://www.example.com/?utm_source=summer-mailer&utm_medium=email&utm_campaign=summer-sale

When you add parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign.

utm_term and utm_content are optional.

utm_ is simply the required prefix for these parameters.

demos

utm_source

https://developers.google.com/web/updates/2020/05/devtools?utm_source=devtools#performance

https://www.wufoo.com/home/?utm_source=xgqfrms

utm_campaign, utm_content

https://agencyanalytics.com/blog/utm-tracking?utm_source=optin&utm_campaign=utm-tracking&utm_content=cheatsheet

Campaign URL Builder

https://ga-dev-tools.appspot.com/campaign-url-builder/

utm_campaign, utm_medium, utm_term, utm_content

https://www.xgqfrms.com/?utm_source=google&utm_medium=banner&utm_campaign=spring_sale&utm_term=webgeeker&utm_content=web fullstack

Collect campaign data with custom URLs

使用自定义网址收集广告系列数据

https://support.google.com/analytics/answer/1033863?hl=en

用户指纹

https://www.cnblogs.com/xgqfrms/p/12968796.html

refs

https://agencyanalytics.com/blog/utm-tracking

https://agencyanalytics.com/assets/downloads/utm-tracking-cheatsheet.pdf

https://web.utm.io/google-analytics-utm-tracking-code-builder/

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