the art of seo(chapter six)

Developing an SEO-Friendly Website

***Making Your Site Accessible to Search Engines***
1.Indexable Content
2.Spiderable Link Structures
3.XML Sitemaps

***Mobile Friendliness***

***Keyword Targeting***

***Content Optimization***
1.A browser-safe sans serif font such as Arial or Helvetica is a wise choice for the Web; Verdana in particular has received high praise from usability/readability experts.Verdana is one of the most popular of the fonts designed for on-screen viewing. It has a simple, straightforward design, and the characters or glyphs are not easily confused. For example, the uppercase I and the lowercase L have unique shapes, unlike in Arial, in which the two glyphs may be easily confused
2.CSS and Semantic Markup
3.Content Uniqueness and Depth(The next criterion from the engines demands that websites “add value” to the content they publish, particularly if it comes from (wholly or partially) a secondary source;both aggregating and adding value for their users;Last but not least, Google has provided a guideline to refrain from trying to place “search results in the search results.”)

***Duplicate Content Issues***

***Semantic Search***
1.Google’s Hummingbird
2.Semantic Search and SEO
3.Entities and Semantic Search
4.Structured Data

***schema.org***