Coursera课程笔记----Write Professional Emails in English----Week 2

Let's Start Writing (Week 2)

Write Effective Subject Lines

be BRIEF

50 characters or less = 5-7 words

for all devices: 25-30 characters = 3 - 5 words

be CLEAR

1. Include KEY WORDS
2. Put important words at BEGINNING

• Introduce,introduction
  • Introduction - Xinzhe Wang
  • Introduction from Xinzhe Wang
• Applying for a job
  • Job Application - Xinzhe Wang
  • Job Applicant - Xinzhe Wang
• Meeting Request
  • Meeting Request for Next Week
  • Requesting a Meeting Next Week

be DIRECT

• Applying for a job

  • Job Application - Xinzhe Wang, Ph.D.
  • Senior Researcher - Xinzhe Wang, Ph.D.
  • Senior Researcher, No. 1234 - Xinzhe Wang, Ph.D.

• Making Announcements

  • Join Us for Our Grand Opening

  • Meet Our New CEO

  • Try Our Newest Product

    • which can also include date and time

    • you can also include your company name rather than using pronouns

• Meeting Requests

  • ❌Meeting Request for Next Week
  • ✅Meeting Request: Marketing Plan for New Product
  • ✅Meeting Request: 11AM, May 10 in Room A

• Meeting Cancelations

  • ❌Meeting Canceled
  • ✅Canceled: Meeting for 11AM, May 10
  • ✅Canceling 11AM Meeting on May 10

START with Subject Line

1. Clear DIRECTiON
2. Never leave blank

Write Well-organized Email Text

Introduction

• WHO & WHAT(1st sentence = 1st impression)

  • WHO AUTHOR(Subject of 1st sentence)

    • name + position/organization (First time)

      My name is James Brown, and I am the general manager at Goods and Services, LLC.

    • pronoun(I,we,he,she,...) (Not first time)

      I am delighted to inform you that we are now offering a 30% discount in our entire inventory.

  • Controlling Idea = Purpose

    • I am delighted to inform you that we are now offering a 30% discount in our entire inventory.

Development

• plan your email text by writing down the WH questions and answer it.

Conclusion

• APPRECIATION
  • thank
  • appreciate
  • be glad about
• POSITIVE
  • hope
    • I hope you fine out catalogs appropriate for your business.
  • wish
  • look forward to

Assignment: Complete Monica's Email

Subject:

Job Application - Monica Moore

Message:

To Whom It May Concern,

My name is Monica Moore. I'm applying for a accounting job at ABC, Inc.

I will be great fit for this position beacuse I am skilled in various word-processing software and accounting software. I also have great communication skills. My resume includes more details of my skills and education. I am looking forward to your acceptance, and I hope you stay healthy and safe.

Best,

Monica Moore

Tel: +1-123-456-7890