Facebook广告目标摘要

Facebook Ads look slightly different depending on the results you want. This guide includes recommendations to help make your Facebook Ads look their best wherever they're seen.
Clicks to Website[网站点击]
Clicks to Website: Links
[Send people to important sections of your website.]
引导人们到您网站上的重要位置
Facebook Links，Facebook站内的链接，包括：Desktop News Feed,Mobile News Feed,Rgiht Column
https://www.facebook.com/business/ads-guide/clicks-to-website/links/
Clicks to Website: Instagram Links
[Send people to important sections of your website.]
Instagram Links，Imstagram站内的链接，包括：Instagram Feed
https://www.facebook.com/business/ads-guide/clicks-to-website/instagram-links/
Clicks to Website: Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
一个广告单元内会有3到5张图片及其链接，引导人们到您的网站上的特定位置
Facebook Carousel，Facebook上的旋转木马，包括：Desktop News Feed,Mobile News Feed,Right Column
https://www.facebook.com/business/ads-guide/clicks-to-website/carousel/
Clicks to Website: Instagram Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Instagram Carousel，Instagram上的旋转木马，包括：Instagram Feed
https://www.facebook.com/business/ads-guide/clicks-to-website/instagram-carousel/
Clicks to Website: Canvas
[Canvas is an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.]
Canvas是一种为企业在Facebook上讲述自己的故事，并展示他们的产品的身临其境的移动体验。
Facebook Canvas，画布
Canvas offers different components to tell your story. These components can be combined in different configurations. You can view a full overview of Canvas here: https://canvas.facebook.com/
一个完整的Canvas包括：Header(头部),Photo(照片),Text Block(文本块),Button(按键),Carousel(圆盘传送带),Video(视频),Product Set(产品集合)
https://www.facebook.com/business/ads-guide/clicks-to-website/canvas?tab0=canvas&tab1=carousel
Website Conversions[网站的转换]
Website Conversions: Links
[Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product.]
优化您的广告，让人们在网站上采取具体行动，如注册订阅邮件或者购买产品。
Facebook Links
https://www.facebook.com/business/ads-guide/website-conversions/links/?toggle0=Photo
Website Conversions: Instagram Links
[Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product.]
Instagram Links
https://www.facebook.com/business/ads-guide/website-conversions/instagram-links/
Website Conversions: Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Facebook Carousel
https://www.facebook.com/business/ads-guide/website-conversions/carousel/?toggle0=Photo
Website Conversions: Instagram Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Instagram Carousel
https://www.facebook.com/business/ads-guide/website-conversions/instagram-carousel/
Website Conversions: Canvas
[Canvas is an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.]
https://www.facebook.com/business/ads-guide/website-conversions/canvas/?tab0=mobile-news-feed
Page Post Engagement[页面帖子互动]
Page Post Engagement: Photo
[You'll reach more people when you boost posts. Engagement can include likes on your post, comments, shares and photo views.]
当你提高帖子数量时你会reach到更多的人。互动可以包括帖子的喜欢，评论，分享以及照片的分享数量。
https://www.facebook.com/business/ads-guide/post-engagement/photo/
Page Post Engagement: Video
[When you boost posts you'll reach more people. Engagement can include likes on your post, comments, shares and photo views.]
https://www.facebook.com/business/ads-guide/post-engagement/video/
Page Post Engagement: Text
[When you boost posts you'll reach more people. Engagement can include likes on your post, comments, shares and photo views.]
https://www.facebook.com/business/ads-guide/post-engagement/text/
Page Post Engagement: Instagram
[Get consumers to engage with your Instagram ad. Engagement can include likes and comments on your ad.]
让用户和你的Instagram广告互动。互动可以包括喜欢和评论。
https://www.facebook.com/business/ads-guide/post-engagement/instagram/?toggle0=Photo
Page Likes[页面的喜欢的数量]
[Connect with all the people who matter to your business.]
联系到与你业务相关的人群。
App Install[移动应用下载]
App Installs: Mobile App
[Get people to install your mobile app.]
让人们安装你的移动应用。
https://www.facebook.com/business/ads-guide/app-installs/mobile-app/?toggle0=Photo
App Installs: Instagram Mobile App
[Get people to install your mobile app.]
https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app/?toggle0=Photo
App Installs: Instagram Mobile App Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.C]
https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app-carousel/
App Installs: Desktop App
[Get people to use your desktop app.]
让人们使用你的桌面应用程序
https://www.facebook.com/business/ads-guide/app-installs/desktop-app/?toggle0=Photo
App Engagement[应用互动]
App Engagement: Mobile App
[Get more activity on your mobile app.]
获取移动应用更多的活动
https://www.facebook.com/business/ads-guide/app-engagement/mobile-app/?toggle0=Photo
App Engagement: Instagram Mobile App
[Get more activity on your mobile app.]
https://www.facebook.com/business/ads-guide/app-engagement/instagram-mobile-app/
App Engagement: Instagram Mobile App Carousel
[Get more activity on your mobile app.]
https://www.facebook.com/business/ads-guide/app-engagement/instagram-mobile-app-carousel/
App Engagement: Desktop App
[Get more activity on your desktop app.]
https://www.facebook.com/business/ads-guide/app-engagement/desktop-app/?toggle0=Photo
Local Awareness[乡土意识]
[Create ads that reach people near your business. This feature is currently only available in some countries.]
创建一个能够reach到你周围人的广告
https://www.facebook.com/business/ads-guide/local-awareness/
Event Responses[事件响应]
[Promote your Facebook Event to get more responses.]
促进你的Facebook事件，以获得更多的响应。
https://www.facebook.com/business/ads-guide/event-responses/
Offer Claims[订单优惠]
[Promote timely discounts or other deals for people to claim in your store.]
指定折扣或者其他优惠策略来促进人们消费。
Video Views[视频观看次数]
Video Views:Facebook Video
[Tell a story using a video in your ad.]
在你的广告中使用视频来讲述一个故事。
https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/
Video Views:Instagram Video Views
[Tell a story using a video in your ad.]
https://www.facebook.com/business/ads-guide/video-views/instagram-video-views/
Lead Generation[产生线索]
[Optimize your ad to capture leads within Facebook's native platforms.]
获取Facebook的本地平台内的线索来优化您的广告
https://www.facebook.com/business/ads-guide/lead-generation/