讲座：http://bdai.ruc.edu.cn/?p=118

Modeling User Engagement for Ad and Search

ppt 链接：

Dr. Ke(Adam) Zhou

work 1: Modeling User Engagement for Ad and Search，文章链接：http://dl.acm.org/citation.cfm?id=2883053

user engagement

一，how to measure:

1， 分析学：CTR,absence time

2, 自我报告：调查问卷

3，生理学：实验室设备测量

二，maximizing short term vs long-term engagement

三，modeling user engagement (predicting) focus on ad.

online advertising: search ads, display ads, native ads(原生广告)：facebook suggested post, twitter promote twitters.

ad ranking:maxmizing the profile but for long time it damage the profile, so  we should take nattive advertising quality into consideration.

pre-click ad quality:点击之前

(1) how to measure?

1,CTR(click through rate):  relevance, quality

2, ads feedback(offensive feedback rate OFR)

correlation: high CTR maybe high OFR

so, to measure the ads quality, it is better to use OFR.

(2) what makes an ad preferred by user?

美观》产品》品牌

（3）engineer ad quality features

Post-click quality metrics

dwell-time

features

work 2：personalized pre-click quality model（个性化）,文章链接：http://dl.acm.org/citation.cfm?id=2883053

讲座：Modeling User Engagement for Ad and Search的更多相关文章

  1. [LeetCode] Add and Search Word - Data structure design 添加和查找单词-数据结构设计

    Design a data structure that supports the following two operations: void addWord(word) bool search(w ...

  2. Add and Search Word

    Trie 树的一个应用 Design a data structure that supports the following two operations: void addWord(word) b ...

  3. Java for LeetCode 211 Add and Search Word - Data structure design

    Design a data structure that supports the following two operations: void addWord(word)bool search(wo ...

  4. (*medium)LeetCode 211.Add and Search Word - Data structure design

    Design a data structure that supports the following two operations: void addWord(word) bool search(w ...

  5. Add and Search Word - Data structure design

    https://leetcode.com/problems/add-and-search-word-data-structure-design/ Design a data structure tha ...

  6. 211. Add and Search Word - Data structure design

    题目: Design a data structure that supports the following two operations: void addWord(word) bool sear ...

  7. leetcode@ [211] Add and Search Word - Data structure design

    https://leetcode.com/problems/add-and-search-word-data-structure-design/ 本题是在Trie树进行dfs+backtracking ...

  8. leetcode面试准备:Add and Search Word - Data structure design

    leetcode面试准备:Add and Search Word - Data structure design 1 题目 Design a data structure that supports ...

  9. (Data structure)Implement Trie && Add and Search Word

    Implement Trie (Prefix Tree) Implement a trie with insert, search, and startsWith methods. Note:You ...

随机推荐

  1. C#开发微信门户及应用(36)--微信卡劵管理的封装操作

    前面几篇介绍了微信支付方面的内容,本篇继续微信接口的一些其他方面的内容:卡劵管理.卡劵管理是微信接口里面非常复杂的一个部分,里面的接口非常多,我花了不少时间对它进行了封装处理,重构优化等等工作,卡劵在 ...

  2. c++ map 使用

    . 包含头文件: #include <map> 2. 构造函数: std::map<char,int> first; first[; first[; first[; first ...

  3. Open DS

    0: 1. Develope OpenDS from here: eu.opends.main --> Simulator.java --> main()

  4. PHP 观察者模式

    观察者模式:定义对象间的一种一对多的依赖关系,当一个对象的状态发生改变时,所有依赖于它的对象都得到通知并被自动更新. [观察者模式中主要角色] 1.抽象主题(Subject)角色: 抽象主题提供了增加 ...

  5. px、dp和sp，这些单位有什么区别？

    DP 这个是最常用但也最难理解的尺寸单位.它与“像素密度”密切相关,所以 首先我们解释一下什么是像素密度.假设有一部手机,屏幕的物理尺寸为1.5英寸x2英寸,屏幕分辨率为240x320,则我们可以计算 ...

  6. HTML5新特性之Mutation Observer

    Mutation Observer(变动观察器)是监视DOM变动的接口.当DOM对象树发生任何变动时,Mutation Observer会得到通知. 要概念上,它很接近事件.可以理解为,当DOM发生变 ...

  7. xmlHttp.readyState的五种状态

    自己简单的总结一下 深入的了解可以看其他道友的 O(∩_∩)O readyState有五种可能的值: 0 (未初始化): (XMLHttpRequest)对象已经创建,但还没有调用open()方法. ...

  8. Struts2的经典入门

    一:Struts2的起源与背景 在了解Struts2之前我们先来聊聊Struts1,我们都知道在很长的一段时间内,所有的MVC框架中,Struts1他是处于一个超级大咖的地位,无论是从市场角度和使用的 ...

  9. iOS之获取经纬度并通过反向地理编码获取详细地址

    _locationManager = [[CLLocationManager alloc] init]; //期望的经度 _locationManager.desiredAccuracy = kCLL ...

  10. Objective-C之KVC、KVO

    1,KVC(键值编码)  Key Value Coding 1.1在C#中,可以通过字符串反射来获取对象,从而对对象的属性进行读写,Object-C中有同样的实现,通过字符串(属性名词)对对象的属性进 ...