The Personal Touch Client Identification 个性化接触 客户识别

w服务器要知道和谁在交谈。

HTTP The Definitive Guide

Web servers may talk to thousands of different clients simultaneously. These servers often need to
keep track of who they are talking to, rather than treating all requests as coming from anonymous
clients. This chapter discusses some of the technologies that servers can use to identify who they are
talking to.

HTTP began its life as an anonymous, stateless, request/response protocol. A request came from a
client, was processed by the server, and a response was sent back to the client. Little information was
available to the web server to determine what user sent the request or to keep track of a sequence of
requests from the visiting user.
Modern web sites want to provide a personal touch. They want to know more about users on the other
ends of the connections and be able to keep track of those users as they browse. Popular online
shopping sites like Amazon.com personalize their sites for you in several ways:

Personal greetings

Welcome messages and page contents are generated specially for the user, to make the
shopping experience feel more personal.

Targeted recommendations

By learning about the interests of the customer, stores can suggest products that they believe
the customer will appreciate. Stores can also run birthday specials near customers' birthdays
and other significant days.

Administrative information on file
Online shoppers hate having to fill in cumbersome address and credit card forms over and
over again. Some sites store these administrative details in a database. Once they identify you,
they can use the administrative information on file, making the shopping experience much
more convenient.

Session tracking

HTTP transactions are stateless. Each request/response happens in isolation. Many web sites
want to build up incremental state as you interact with the site (for example, filling an online
shopping cart). To do this, web sites need a way to distinguish HTTP transactions from
different users.

This chapter summarizes a few of the techniques used to identify users in HTTP. HTTP itself was not
born with a rich set of identification features. The early web-site designers (practical folks that they
were) built their own technologies to identify users. Each technique has its strengths and weaknesses.

In this chapter, we'll discuss the following mechanisms to identify users:
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HTTP headers that carry information about user identity
•

Client IP address tracking, to identify users by their IP addresses
•

User login, using authentication to identify users
•

Fat URLs, a technique for embedding identity in URLs
•

Cookies, a powerful but efficient technique for maintaining persistent identity